Contact Sheet

All of the above images highlight all photos taken for my digipak, album advert and evidence of filming. Uploading them onto Photoshop was effective as it automated immediately a contact sheet whereby arranging all photos and displaying them on a number of pages. The majority of the photos were used for my digipak and album advert as this part of my coursework required still images rather than moving footage.

Another benefit of displaying my photos in this format includes showing the audience other photos I took as I wasn't able to use every photo. Therefore it conveys a message throughout as the audience are able to interpret my journey and thoughts when taking the images. Additionally it also illustrates different angles and shots of the same photo displaying different interpretations of the same thing.

Photos From Filming Internally

Above highlights myself taking photos of my artist inside. All photos are taken inside the new black out rooms due to getting high quality photos with decent lighting. I decided to use this room as it enables the photos to look professional as well as giving all images higher definition. When setting up the lights and other equipment I had to take into consideration many health and safety issues as this was vitally important when ensuring all filming was carried out in a safe manner. Furthermore all images highlight different shots and angles as some of the photos were taken with a tripod and some were free hand to get a more realistic and personal look.

Likewise taking photos in a dark atmosphere can allow the audience to become more engaged and interested due to the atmosphere being dramatic and intense giving it a more surreal approach. Having engaging footage is essential when creating a successful music video as attracting your target audience is vitally important as without the interest the music company would not be able to promote and advertise due to not having sales of the original album.

Furthermore the purpose of carrying out this tasks proves that I took the photos myself without any help or guidance. Therefore it acts as a journey whereby illustrating the process of my filming and how I developed and improved. Getting photos of different positions also highlights how the lights adjusted whereby getting lighter in some areas and darker in others. This is effective when getting different effects due to giving different key lighting on different parts of my artist.

Evaluation 2-How effective is the combination of your main product and ancillary texts?

Evaluation 3- What have you learned from your audience feedback?

Evaluation 3 from gemmalovitt

Evaluations Along The Way

Evaluation Question 4-How did you use media technologies in the construction and research, planning and evaluation stages?

Difficuilties Along The Way

Difficuilties from gemmalovitt

Album Advert 2nd Draft

Album advert example from gemmalovitt
 

This is my 2nd draft of my album advert. Here I have uploaded a rough copy of what my digipak and music magazine could potentially look like. Uploading each draft of my changes highlights my progression and improvement, therefore this is beneficial for the examiner as it allows them to clearly and quickly identify changes emphasising my progression and journey. Whereas if I was to save over my work each time I made an adjustment it wouldn't highlight what I have changed in order to get a better grade.

From uploading my second draft it has allowed me to look into depth on how I have to improve and what changes I could make in order for my digipak or magazine advert to look more visually appealing. From looking at this I have already made particular decisions such as needing to add institutional information, release date, and adapting my middle cover. All these will help me when wanting to achieve an overall higher grade as these are main conventions found on successful digipaks, and adverts.

Music Video 2nd Draft

Music Video HD 2 from Gemma Lovitt on Vimeo.

1st Music Video Draft - Rough Cut

Above highlights my 1st draft when producing my final music video. I first uploaded my music video onto youtube due to not needing the best quality as throughout many shots become blurry and pixelated. For my first draft I was reasonably happy however I knew that I had alot of improvements to make. When watching my first draft I made many decisions when deciding what shots to keep and what not. For example I have decided that the fighting scene can be improved on and changed accordingly. I believe to make my music video more effective I need to link the visuals strongly to lyrics therefore the fighting scene needs to be more up close and personal to illustrate the artists anger and frustration.

Similarly by conducting a first draft was beneficial when getting relevant and constructive feedback. When getting feedback from my class I got many positives however I did get constructive critiscim. I have decided I am going to change the fighting scene, one whole verse, and the holding hand shot due to the footage going out of the camera. Once I have done these improvements hopefully I will be able to pick up a few more marks enabling me to get a better overall grade.

Original Footage In It's Raw State

 

Above highlights a variety of different shots and footage I filmed. These are all cuts in its original state before editing etc. Therefore having all parts of my footage in its raw states highlights the improvements I have made when linking visuals to lyrics. Similarly all the above footage emphasises the range of locations I used. Using a range of locations is vitally important when aiming to engage the audience as the constant change prevents the audience from becoming bored.

Evaluation Question 1- In what ways does you media product use, develop or challenge forms and conventions of real media products?

Digipak Draft

Magazine Advert Draft