Music Channels

Tracking An Arist

Tracking an artist from gemmalovitt

Andrew Goodwin Theory

Research Into Other Adverts

Above highlights a current pop artist within today's music industry. The illustration shown demonstrates how music artists are advertised and portrayed to the public eye. This is beneficial for the artist as they are able to expand and develop their brand image positively as they can contain positive reviews about themselves and feedback from other individuals and groups about their opinion. Not only are magazine and poster advertisements beneficial for the artist they can also contain both visual aspects aswell as written information about the artist. Therefore this can grab a wide range of individuals and groups as they can be satisfied from the visual images contained aswell as being informed with textual references and reviews about the band/artist.

I found that doing further research into current music advertisements was helpful when gathering useful ideas for the production of my magazine advert. I managed to view a range of ones which I believe were most successful to ones that I presumed didn't catch the interest of the intended target market. From my research I have found that the most successful magazine adverts like the one illustrated above stick to the theme of simplicity as the producers focuses on minimal text allowing the main bleed to take up the majority of the page, as this is a key and vital necessity when attracting the audiences attention. Similarly I believe that this advert was successful due to the link between the image effects and the name of the song, as the audience are introduced to the name being 'lights' aswell as a light shining from the background giving the advert a professional style.

Research Into Music Genre

Research Into Pop Music