Raw Footage Of Filming

Above portrays my raw footage exported onto Youtube. Due to the definition and size of the file I had to upload it onto Youtube instead of straight onto blogger. This was an easy and straight forward process as I am familar with both Youtube and Premier therefore I already knew what settings to apply when exporting. I have decided to only contain a few shots as I don't want to bore the audience with a range of random footage. Therefore to keep them engaged I made sure that I used my protagonist throughout as she is the main feature of personal identity. This allows the audience to maintain interested as they may be able to make some relation to the artist. Similarly to keep the audience's attention I decided to adapt the the footage on Premier. Adjustments I made consisted of speeding up the footage as this allowed the audience to feel as if they weren't consistently watching the same thing. Lastly getting a range of footage allows the audience to feel like a part of the journey as they are directly watching the transistions of each shot.

Advertisement and Promtion

This posts is primarily focusing on advertisement and promotion. It highlights just a few ways in which I could potentially advertise my music magazine advert. I have decided to advertise and promote my music advert on a bus stop, billboard and in a magazine as I believe this is where the majority of my target audience will be. For instance an advertisement on a bus stop due to my demographics being BC1 which consists of junior managers etc who are more likely to use public transport as they may not be financially capable of running their own car.

Magazine Advert-The first photo highlights how my music advert would look in a magazine. I decided to place it on the left due to this page being the first one seen my the audience when they turn the page. Similarly if I was to promote my album in a magazine I would ensure that it takes up the whole page as this would likely catch the audience eye keeping them engaged. Due to the interest of the reader being met it would then link to the purpose and aim of the advert as it would begin to promote the album due to the reader wanting to know more such as who the artist is, release dates, twitter page etc. Furthermore as the advert would be placed in a music magazine it would attract a larger target market due to the type of genre being pop. This automatically means that the reader is more than likely to be a music fan due to spending their income on the magazine.

Billboard-Furthermore the second image illustrates how my advert would look like blown up on a billboard. I personally believe billboards are especially effective as the size is an important factor when linking to the interest and engagement of the audience. As it is blown up it automatically catches the audience eye even if the individual does not share an interest in the pop genre. Therefore this immediately allows the identity of the artist to develop and expand due to improvements in recognition. The artists appearance and recognition is a main selling point when advertising as the intended target audience are likely to identify with the artist. Therefore advertisements through the use of billboards can be linked to Andrew Goodwin's theory when relating to personal identity as a particular group or individual may primarily purchase the album due to having a similar relationship with the protagonist.

Bus Stop advert- Lastly the bottom picture portrays a rough idea of what my advert would look like at a bus stop. Like the billboard I believe that having an advert in a built up area on a bus stop is an effective and successful way of promotion due to attracting a large target market from a diverse environment. Having an advert at a bus stop grabs the attention of a wide target market from a range of different ethnic background. Therefore this allows my album to be liked by all cultures. Similarly the majority of bus stop adverts are eye level meaning that individuals may spend as much time as they like viewing the information stated on the advert allowing them to take notes if wanted.

Photos From Filming Internally

Above highlights myself taking photos of my artist inside. All photos are taken inside the new black out rooms due to getting high quality photos with decent lighting. I decided to use this room as it enables the photos to look professional as well as giving all images higher definition. When setting up the lights and other equipment I had to take into consideration many health and safety issues as this was vitally important when ensuring all filming was carried out in a safe manner. Furthermore all images highlight different shots and angles as some of the photos were taken with a tripod and some were free hand to get a more realistic and personal look.

Likewise taking photos in a dark atmosphere can allow the audience to become more engaged and interested due to the atmosphere being dramatic and intense giving it a more surreal approach. Having engaging footage is essential when creating a successful music video as attracting your target audience is vitally important as without the interest the music company would not be able to promote and advertise due to not having sales of the original album.

Furthermore the purpose of carrying out this tasks proves that I took the photos myself without any help or guidance. Therefore it acts as a journey whereby illustrating the process of my filming and how I developed and improved. Getting photos of different positions also highlights how the lights adjusted whereby getting lighter in some areas and darker in others. This is effective when getting different effects due to giving different key lighting on different parts of my artist.

Evaluations Along The Way

Difficuilties Along The Way

Difficuilties from gemmalovitt

Album Advert 2nd Draft

Album advert example from gemmalovitt
 

This is my 2nd draft of my album advert. Here I have uploaded a rough copy of what my digipak and music magazine could potentially look like. Uploading each draft of my changes highlights my progression and improvement, therefore this is beneficial for the examiner as it allows them to clearly and quickly identify changes emphasising my progression and journey. Whereas if I was to save over my work each time I made an adjustment it wouldn't highlight what I have changed in order to get a better grade.

From uploading my second draft it has allowed me to look into depth on how I have to improve and what changes I could make in order for my digipak or magazine advert to look more visually appealing. From looking at this I have already made particular decisions such as needing to add institutional information, release date, and adapting my middle cover. All these will help me when wanting to achieve an overall higher grade as these are main conventions found on successful digipaks, and adverts.

Magazine Ad Planning

 

Creating a magazine ad plan is very important when conducting successful and unsuccesful ideas.When creating a rough copy of my magazine on paper I made sure I concentrated on the essential elements such as a masthead, review, rating, website etc. Therefore I was aware that my artistic skills wasn't the most important feature.

 

Before I had even started drafting my magazine I already knew that I was going to have a main bleed that took up the majority of the page. I wanted to have a large picture of the artist due to her being the main point of focus. Similarly I wanted the audience to identify with the artist through the use of facial expression, costume, body language etc.

 

Furthermore I made sure that I included the tittle of the album at the top of the the page. Having it centered and in a larger font to the rest of the text ensures that the audience are immediately drawn to it meaning that they are aware of the purpose of the magazine.

Actor Release Form

Digipak Ideas

Alterations Made Along The Way

 These are notes from the last bit of footage.

Structure Of My Music Video

Editing Software

Raw Footage Of Locations

Filming & Editing Schedule

Audience Feedback

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Health And Safety Evidence

Images of Location

Here are some photo's that illustrate where I am hoping to film, however I am aware that some of them I wont be able to use due to accessibility for everyone. All images consist of the Lido in Ruislip, Hyde Park, and Ruislip Woods. I will be using more locations for example internal shots however I have not managed to get images of them yet. I aim to film inside Haydon School as I hope to use their main stage in their hall.



  

Prop List

Prop List

• Lanterns
• Bubble wrap
• Hula hoops
• Rucksack
• Suitcase
• Maltesers
• Umbrella

I have decided to use these props as throughout my music video I want to display a simplictic theme allowing the main female protagonist to have a fun and quirky likeable side to her. Likewise  by having a range of props allows the audience to maintained engaged as the scenery and items used are constantly changing and therefore allows the audience to be unable to guess whats going to happen next.

 

Storyboard

Contact With The Band