Evaluation Question 4-How did you use media technologies in the construction and research, planning and evaluation stages?

Difficuilties Along The Way

Difficuilties from gemmalovitt

Production Log

Tuesday 18th February 2014
Today I have come in due to study sessions being run in the half term. I thought this was useful due to being able to catch up with any work I am behind on. Similarly it allows me to use the school equipment which I don't have at home such as Indesign and Premier. Today I am aiming to finish my evaluations as my deadline is getting closer. Once these are completed I am going to try and clean up my blog. I will do this by making sure every post is explained as this will inform the examiner why I did certain things.
Spoken format of production log:

Album Advert 2nd Draft

Album advert example from gemmalovitt
 

This is my 2nd draft of my album advert. Here I have uploaded a rough copy of what my digipak and music magazine could potentially look like. Uploading each draft of my changes highlights my progression and improvement, therefore this is beneficial for the examiner as it allows them to clearly and quickly identify changes emphasising my progression and journey. Whereas if I was to save over my work each time I made an adjustment it wouldn't highlight what I have changed in order to get a better grade.

From uploading my second draft it has allowed me to look into depth on how I have to improve and what changes I could make in order for my digipak or magazine advert to look more visually appealing. From looking at this I have already made particular decisions such as needing to add institutional information, release date, and adapting my middle cover. All these will help me when wanting to achieve an overall higher grade as these are main conventions found on successful digipaks, and adverts.

Music Video 2nd Draft

Music Video HD 2 from Gemma Lovitt on Vimeo.

1st Music Video Draft - Rough Cut

Above highlights my 1st draft when producing my final music video. I first uploaded my music video onto youtube due to not needing the best quality as throughout many shots become blurry and pixelated. For my first draft I was reasonably happy however I knew that I had alot of improvements to make. When watching my first draft I made many decisions when deciding what shots to keep and what not. For example I have decided that the fighting scene can be improved on and changed accordingly. I believe to make my music video more effective I need to link the visuals strongly to lyrics therefore the fighting scene needs to be more up close and personal to illustrate the artists anger and frustration.

Similarly by conducting a first draft was beneficial when getting relevant and constructive feedback. When getting feedback from my class I got many positives however I did get constructive critiscim. I have decided I am going to change the fighting scene, one whole verse, and the holding hand shot due to the footage going out of the camera. Once I have done these improvements hopefully I will be able to pick up a few more marks enabling me to get a better overall grade.

Original Footage In It's Raw State

 

Above highlights a variety of different shots and footage I filmed. These are all cuts in its original state before editing etc. Therefore having all parts of my footage in its raw states highlights the improvements I have made when linking visuals to lyrics. Similarly all the above footage emphasises the range of locations I used. Using a range of locations is vitally important when aiming to engage the audience as the constant change prevents the audience from becoming bored.